Helping thousands of South Australians make better recycling choices through engaging video content. NRG Digital partnered with NAWMA to produce a series of educational videos for the Bin It Right campaign. From planning and filming through to interviews, editing and post-production, we created long-form content for YouTube together with a suite of short-form videos for social media.

The result is a versatile campaign that helps educate the community, encourages positive behaviour change and delivers consistent messaging across multiple digital platforms.