Transforming a fleet of collection vehicles into highly visible community education tools.

NRG Digital partnered with the Northern Adelaide Waste Management Authority (NAWMA) to redesign the graphics throughout the organisation’s fleet of recycling, FOGO and hard waste vehicles. The objective was to create clear, engaging and instantly recognisable messaging that helps residents understand what belongs in each waste stream while maintaining NAWMA’s established corporate identity.

Each collection vehicle carried different educational messaging on either side, allowing residents to receive one message as the truck travelled up the street and another on its return journey.

Rather than treating the vehicles as transport, they were reimagined as mobile billboards that educate the community every day. Using a custom icon library developed specifically for NAWMA, each design presents simple visual cues that can be understood at a glance, helping reinforce correct recycling and waste disposal behaviours throughout the region.