BE SEEN. BE HEARD.
GOOGLE SEARCH ADVERTISING
Google Pay Per Click (PPC) Advertising, also known as Search Engine Advertising (SEM) or Google Ads, is paid search advertising to enhance and expand upon your organic search results. There are billions of Google searches every day. With Google Search Ads, you can advertise your brand and services directly to your audience by selecting the keywords your customers are searching for. That way, your Google Search Ads only show up to people with an interest in your services, or an intent to purchase.
GOOGLE DISPLAY NETWORK
Showcase your brand through captivating banner ads to reach new audiences and improve your brand recognition. Google estimates that their display network provides coverage to over 90 percent of all internet users, which alone is enough of a reason you should be using it. However, it’s not just the reach that’s so impressive, it’s the ability to segment and target users in a variety of ways that makes the Google Display Network such a lucrative platform for advertisers.
The idea of remarketing has been around for quite a few years, but it has never been so accessible to business owners as it is now. Implementing retargeting ads for your business is almost a no-brainer decision, the benefits far outweigh the cost, and there’s no better way to get repeat exposures so you can nurture and convert more of the leads you’re generating. If they visit… you follow!
PRODUCT LISTING ADS
Influence online purchases through the digital shelf space on the Google Shopping Network with Product Listing Ads (PLA). PLA’s utilise visual experiences for online shoppers who can be reached at different stages of their buying cycle. Attract visitors who are likely to buy from your store. Google Shopping ads are visually appealing and informative ads will help more customers find your products.
SOCIAL MEDIA MARKETING
Social media campaign ads are targeted to reach your exact audience based on location, age, interests, behaviour, and profile information. They generate product and brand awareness that will increase the likelihood of a purchase. Putting your business goals first, NRG Digital create highly effective campaigns to ensure that your digital marketing on social media platforms is tailored to achieving results – contributing directly to the success of your business online.
Attract, engage and convert online leads into loyal customers. Email marketing is the tool that allows you to reach out directly to customers. You can be confident that you’re targeting the right audience, as your promotional content and information only goes out to those that have chosen to subscribe to your newsletters. Incorporate email marketing into your strategy to reinforce your brand, maintain connections with customers and keep them engaged in your business.