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Super Ads 2021

A nice mix of emotion and humour...
NRG Digital News - Will Ferrell for GM

It's not all the usual suspects this year

Although nothing will top last year’s Super Bowl halftime show featuring Shakira’s tongue, the NFL will attempt once again to keep US eyeballs on the screen with this year’s unique crop of ads.

Much like literally everything else, Super Bowl LV advertising was affected by the coronavirus, with huge names like Coke, Pepsi, and Budweiser sitting this one out. It took about two more months than usual for CBS to sell ad space for the game, with newcomers and commercial staples alike shelling out about US$5.5 million for a 30-second spot.

The confirmed brands seem to have leaned in to the weird of this year, with Tide focusing its ad on a Jason Alexander sweatshirt and Cheetos dropping Ashton Kutcher’s first single. Here’s our pick of the 2021 Super Bowl ads released so far…