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Super Bowl. Super Ads.

The Hype Is High!

Big brands get their game faces on

Super Bowl LVIII is poised to unfold in Las Vegas on Monday February 12th Adelaide time, and you know what that means. It’s time for the Super Bowl … commercials! Yes, the real main event is coming, when all of the companies in America put together their best minds and biggest budgets ($10.7m per 30 second spot).

In the age of the internet, however, commercials are encroaching on Grammys’ territory. Companies are debuting their ads weeks in advance and putting out teasers meant to drive the hype. Capitalism truly does breed innovation. Or endless nostalgic repetition.

The stage is set for an unforgettable game featuring electrifying touchdowns, top-notch entertainment, and impactful advertising… and let’s not forget Kansas City Chiefs Quarterback Travis Kelce’s girlfriend will be there!